While major labels like Kenzo and Lanvin opted for more intimate presentations, Japanese brand Taakk staged a full runway show featuring flower prints and tendril-like cutouts for its Spring 2027 collection at Paris Fashion Week in June 2026. Many prominent brands are shifting away from traditional runway shows, but Taakk chose to embrace the full spectacle. Taakk's full runway show positions the brand as a champion for classic fashion week glamour, potentially appealing to an audience craving that theatrical grandeur.
What was in the Taakk Men's Spring 2027 Collection?
- Garments in the collection featured distinct flower prints and tendril-like cutouts, as reported by WWD.
The collection showcased a comprehensive design vision. Taakk presented not just clothing, but a full suite of complementary items, including accessories, handbags, footwear, and eyewear, according to The Impression. Taakk's holistic approach, presenting a full suite of complementary items, from the Japanese label, a participant in Paris Fashion Week Men's Spring/Summer 2027 (Oui Speak Fashion), signals its intent to make a complete statement on the international stage.
Why did Taakk choose a traditional runway show?
Taakk's full runway show for Spring 2027 defied the norm. While major labels like Kenzo, Lanvin, Acne Studios, Meryll Rogge, and Isabel Marant opted for presentations, Taakk embraced the full spectacle, according to Oui Speak Fashion (OSF). Taakk's embrace of the full spectacle isn't just a choice; it's a strategic bet that traditional spectacle still holds unique power to define a brand's identity and capture attention, rather than fading into irrelevance.
What is the future for traditional fashion shows?
Taakk's commitment to the traditional runway makes a long-term statement, directly challenging the notion that only agility and intimacy guarantee relevance. European labels like Kenzo scaling back while a Japanese brand upholds the spectacle suggests a potential cultural split in presentation strategies. Taakk isn't just defying a trend; it's pioneering a counter-movement, betting on the enduring allure of grand theatricality to cut through the noise.
