For the first time in nearly two decades, Under Armour's Proto Speed II sneaker is returning, resurrected through an unexpected collaboration with avant-garde designer Marine Serre. This capsule collection, confirmed by Hypebae, immediately sparks buzz. While Marine Serre is celebrated for futuristic and upcycled designs, their choice to revive a nearly two-decade-old performance sneaker creates a compelling tension. The partnership bridges archival performance with contemporary high fashion, setting a new precedent for heritage sportswear.
Launch Details and Event
- The Marine Serre x Under Armour collection dropped on June 5, confirmed by vanityteen.
- An immersive pop-up in Paris from June 5–7 celebrated the launch.
The immediate global release, paired with a high-profile physical event, shows the strategic importance and broad appeal of this cross-industry venture.
The Return of a Cult Classic Sneaker
The Proto Speed II sneaker makes its comeback for the first time in nearly two decades, confirmed by vanityteen and Highsnobiety. This unexpected revival of a nearly two-decade-old performance shoe is a distinctive feature, bridging past innovation with current fashion trends.
A New Perspective on Performance Wear
The capsule introduces a 'new perspective on performance wear,' according to PAUSE Online. This collaboration pushes traditional sportswear boundaries, seamlessly integrating performance with high-fashion aesthetics to create functional, avant-garde apparel. Under Armour is strategically trading cutting-edge performance tech for high fashion's cultural currency, using archival pieces like the Proto Speed II to signal its intent for the luxury-adjacent lifestyle market.
