Greenwashing
2 articles

Market Trends
How OEKO-TEX and GOTS Certifications Help You Spot Real Sustainability in Textiles
Navigate textile sustainability claims by looking for third-party certifications like OEKO-TEX Standard 100 and GOTS. These labels offer verifiable proof of product safety and ethical, organic production, helping consumers avoid greenwashing.
Anjali Sharma·October 20, 2026

Sustainable Stitch
Fashion's Vague Green Claims Face a 2026 Reckoning in the EU
The European Union is banning vague green claims in fashion from September 2026, forcing brands to substantiate sustainability assertions with verifiable data. New directives mandate transparency through digital product passports and supply chain tracking, ending ambiguous marketing for a data-driven era.
Anjali Sharma·June 7, 2026
