Threads & Fabric

Consumer Behavior

3 articles

Editorial illustration for Price, Quality, and Style Still Outrank Sustainability: What Actually Drives Sustainable Clothing Purchases
Market Trends

Price, Quality, and Style Still Outrank Sustainability: What Actually Drives Sustainable Clothing Purchases

Consumers express a desire for sustainable fashion, but actual purchasing decisions are primarily driven by foundational factors such as price, quality, longevity, and style. Sustainability attributes become influential only after these core product needs are met.

Anjali Sharma·October 31, 2026
Close-up of an artisan's hands meticulously crafting a textile, juxtaposed against a blurred, large-scale industrial fast fashion production line.
Artisan Spotlight

Traditional crafts face extinction as fast fashion's low prices loom.

Coca-Cola, a brand synonymous with festive magic, faced significant backlash in 2026 for producing its Christmas ads with AI.

Fatima Al-Jamil·August 31, 2026
AI-powered textile factory integrating sustainability, with robotic arms sorting recycled fabrics and holographic displays showing reduced environmental impact.
Market Trends

Consumer Demand Shifts Textile Supply Chains Amid Sustainability Goals

Spending on second-hand fashion throughout 2024 surpassed traditional retail, with some mid-market brands seeing sales surge 300% between 2021 and 2025, according to sustainable fashion market expands

Anjali Sharma·June 5, 2026