Threads & Fabric

Brand Strategy

4 articles

Luca Benini, founder of Slam Jam, bridging the gap between underground streetwear aesthetics and global corporate brand strategy.
Artisan Spotlight

Slam Jam Luca Benini Elevates Brand Strategy

Slam Jam, a name synonymous with underground streetwear culture, now generates 60 percent of its sales by advising global giants like Nike and Vans on how to stay relevant, according to WWD .

Fatima Al-Jamil·June 20, 2026
Soccer star Lamine Yamal, age 18, modeling American Eagle denim as the face of their new 'Ready for the World' global campaign.
Artisan Spotlight

American Eagle Launches First Campaign With Soccer Star Lamine Yamal

At just 18 years old, Spanish soccer sensation Lamine Yamal is now the face of American Eagle's unprecedented five-year global partnership.

Fatima Al-Jamil·June 10, 2026
Onitsuka Tiger stripes and Asics logo in a symbolic representation of a corporate spin-off, highlighting growth and strategic separation in the fashion industry.
The Style Report

Asics Corp. spins off Onitsuka Tiger into new unit

In the first quarter of fiscal 2026, Onitsuka Tiger's net sales surged 33.8 percent to 37.8 billion yen (approximately $240 million), yet Asics Corp. is strategically spinning off this booming brand into its own subsidiary.

Sofia Rios·June 10, 2026
Genesco's Q1 performance highlighted by strong net sales growth, with a focus on key brands like Journeys and Johnston & Murphy amidst strategic brand management.
The Style Report

Genesco reports Q1 net sales of $487M, up 3%

Genesco reported a 3% increase in net sales to $487.03 million in its first fiscal quarter.

Fatima Al-Jamil·May 30, 2026