Threads & Fabric

Brand Ambassador

2 articles

Yue opera star Chen Lijun, the new Longchamp brand ambassador, poses elegantly in a fusion of traditional and modern fashion.
The Style Report

Longchamp names Yue opera star Chen Lijun brand ambassador

Luxury brand Longchamp has officially named Chinese Yue opera star Chen Lijun as a new local brand ambassador, even as reports confirm actress Yitong Li's own campaign for the brand is set to launch t

Fatima Al-Jamil·June 29, 2026
Spanish artist Bad Gyal, the new global brand ambassador for Dsquared2, posing confidently in a striking Dsquared2 outfit.
Artisan Spotlight

Dsquared2 names Bad Gyal its first global brand ambassador

In a significant strategic pivot, luxury fashion house Dsquared2 named Spanish artist Bad Gyal as its first-ever global brand ambassador in June 2026.

Fatima Al-Jamil·June 25, 2026